Getting the order is one thing. Staying connected with the customer is another. For restaurant chains, the transaction is often treated as the end goal. A customer discovers the brand, places an order, pays, and the transaction is complete. But in reality, that should be the beginning of the relationship. A customer might order from your restaurant 10 times. The bigger question is: how many opportunities does your brand have to stay connected with that customer between those orders? The...

500 stores. Multiple interactions. One connected customer experience. For Barista, the challenge wasn't reaching more customers. It was understanding them across the network. With such a wide network, the objectives were clear: → Build first-party customer data → Grow the loyal customer base → Increase customer frequency → Understand different customer personas → Make marketing more personalised and measurable So, we built a connected customer layer 1. The Loyalty App — building...

From touchpoints to first-party data to repeat revenue Restaurant growth used to be a fairly simple equation: More outlets → more customers → more orders. But for restaurant chains today, the bigger opportunity may be sitting with the customers they already have. India’s food-services market was valued at ₹5.69 lakh crore in 2024 and is projected to reach ₹7.77 lakh crore by 2028, according to NRAI. As the organised restaurant segment grows, the question is increasingly not just how to...