CASE STUDY
Nothing Before Coffee
NBC was founded in 2017 with the goal to reach out to every nook and corner and share that fragrant aroma of freshly brewed coffee with Everyone. It operates as a QSR and
tend to serve in quick time with with super classic quality 
and affordable pricing.
Their vision is 'TO BE PART OF YOUR DAY, EVERYDAY'
NBC is one of the fastest growing Coffee chains in India

It has 75+ outlets across 
31 cities in India
Objective
The entire NBC team is driven by a commitment to build a brand offering quality coffee at affordable prices to everyone. With rapid scale in mind, they reached out to Fudr with 3 primary goals
Boost Repeat Business
Address the challenge of low repeat customer rates, which were under 18%
Increase Average Transaction Value (ATV)
Enhance the average spend per customer visit.
Strengthen Digital 
Presence
Establish and solidify their brand in digital landscape
Solution
Fudr assisted NBC in establishing a robust digital ecosystem, primarily through a private labeled app, to enhance customer engagement and gather insightful data. Our approach included
Rewards Program App
NBC launched an app centered around an “Item-based Loyalty Program,” designed to appeal to existing customers and encourage new users to join. This program aimed to increase customer retention by offering tangible rewards
Brand Wallet and 
VIP Program
To foster a sense of exclusivity for frequent customers and enhance brand stickiness.
Online Ordering
The app also facilitated online ordering, providing an avenue for to-go orders and upselling opportunities. This primarily aimed to increase transactional activity and improve the in Average Transaction Value (ATV).
Integrated with POS
Seamlessly blend with their existing billing and KDS system. Absolutely zero training and implementation overheads.
Results
In just 5 months since launch in May’23, we were able to deliver fantastic results.
110%
Increase in 
Repeat Orders
From 19% to 40%
22%
Increase 
in ATV
From ₹220 to ₹270
50K+
Reward Members
Captured over 
1.75L customers
12x
ROI
Generating 5-7 lac additional revenue
Client Feedback
The Fudr-powered Reward Program app is an invaluable asset for our coffee chain. Customer revisits have surged, with customers now earning rewards on every visit. Moreover, our customers are spending more per visit, driving up our average bill size. We see it as a crucial tool for our growth.
Anand Jain
Director, Nothing Before Coffee
