Nothing Before Coffee (NBC) is a vibrant and rapidly expanding coffee chain. Founded in 2017, NBC aims to perfect the coffee experience, transforming it into a cherished lifestyle choice. By sourcing the finest coffee beans and using cutting-edge brewing techniques, NBC ensures each cup is of exceptional quality. With 65 outlets across 27 cities, NBC strategically positions itself in key urban locations to ensure accessibility for coffee lovers everywhere.
Objective
1. Winback Lost Customers
Reconnect with customers who have not revisited the store in the past 90 days through personalised offers and targeted marketing strategies.
2. Leverage Data for Personalization
Utilise zero-party customer data to deliver personalised marketing messages and offers, creating a more tailored experience with individual preferences and utilize marketing platforms like Whatsapp Campaigns.
3. Reduce Customer Attrition
Mitigate the risk of losing valuable customers by reaching out with tailored offers designed to rekindle their interest.
Strategy
How Fudr Crafted NBC's Winback Campaign
1. Cohort Analysis
By analysing customer behaviour patterns using artificial intelligence, Fudr enabled
NBC to identify and segment lapsed customers based on specific characteristics and
purchase history.
2. Identification & Segmentation
Fudr assisted in creating precise customer segments, allowing NBC to target groups with tailored offers and communications, increasing the relevance and effectiveness of their marketing efforts.
3. Offer & Journey Creation
Fudr helped NBC develop compelling offers designed to encourage re-engagement, boosting the appeal of returning to NBC, ensuring a seamless and personalised experience for each segment throughout the campaign.
4. Targeted Engagement
Fudr supported the creation of engaging personalised marketing materials and communication strategies that resonated with target audiences, enhancing campaign visibility and impact using Whatsapp as the communication channel.
Implementation
Fudr In Action
Nothing Before Coffee partnered with Fudr to strategically address the challenges of re-engaging lapsed customers and boosting loyalty program engagement. Here’s a look at the steps taken to achieve these objectives:
1. Customer Pattern Analysis
Fudr leveraged rich zero-party data to uncover patterns. This analysis enabled
precise classification of customers based on their behavior and order history.
Segment Creation
2. Personalized Offer Creation
Separate, relevant offers were crafted for each customer segment to increase appeal
and engagement.
3. Targeted Communication
Fudr developed customized artworks and messaging for each segment, boosting
campaign impact and engagement.
4. Post Campaign Impact Analysis
Fudr conducted an in-depth analysis of the campaign’s results, offering insights into
performance and highlighting areas for improvement to guide future strategies.
Results
Winback Impact
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